AEP Martech
Web & App Tracking - Provide guidance/analyst/consulting Design, implement, and maintain tracking across web and app platforms Configure and manage tools such as Google Tag Manager and Google Analytics Define and implement event tracking, conversion tracking, and data layers Monitor and troubleshoot tracking issues and ensure data accuracy Collaborate with marketing and product teams on measurement requirements Cookie Consent & Compliance Implement and maintain consent management platforms such as OneTrust or Cookiebot Ensure compliance with GDPR and internal privacy policies Manage consent signals and ensure alignment with tracking setup Coordinate with legal and compliance stakeholders Business Analysis Translate business needs into technical tracking and data requirements Define KPIs, measurement frameworks, and reporting structures Document tracking specifications, data flows, and implementation logic Act as a liaison between marketing, IT, and data teams Data Engineering (Martech Focused) Support data collection, transformation, and validation processes Ensure consistency and quality of marketing data across platforms Integrate tracking data into reporting tools such as Power BI or data warehouses Assist in debugging and optimizing data pipelines HTML Templates & Front-End Support Develop and maintain HTML templates for emails, landing pages, and tracking implementations Ensure templates are optimized for performance, compatibility, and tracking