Analyst, Programmatic (Retail Client)
Kekst CNC, part of Publicis Groupe, is seeking a Programmatic Analyst to manage and optimize online media campaigns for agency clients. The role involves campaign management activities including setup, documentation maintenance, performance reporting, and identifying optimizations to improve campaign effectiveness.
Responsibilities
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Maintain and organize campaign-specific materials in team’s shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into ad exchange environments
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
- Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing
Skills
- Entry level role; 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required
- Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Ability to organize and manage detail work campaign performance
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Company Overview