Associate Manager, Category Strategy

We're partnering with our client, a prominent media organization, to find a talented new team member. This contract role supports category-focused advertising efforts across CPG and Retail sectors, located remotely in a dynamic environment. The position offers an opportunity to contribute to strategic insights and client support.

• *Global Entertainment client*

* *Contract to Oct '26 + possible extend* * *Hybrid onsite in Hudson Yards NYC* ***Analyze consumer media trends and industry measurement tools to inform strategic decisions* *Responsibilities:* * This is not a pure reporting role. You'll help turn research and measurement data into business-forward insights and actionable recommendations, supporting: RFP responses and sales narratives; Identifying and sizing audience segments (e.g., Gen Z)

• Support the development of evidence-based narratives that highlight the company's value proposition in the advertising marketplace.
• Mine syndicated data sources to identify opportunities aligned with client objectives.
• Serve as a link between research, sales, and strategy to craft measurement plans based on client KPIs.
• Mapping insights to opportunities across the company portfolio
• Assist in developing category-specific insights and reports to support marketing initiatives.
• Conduct competitive analyses to benchmark client performance against industry standards.
• Participate in client meetings to communicate strategic insights and recommendations.
• Monitor industry news and emerging trends to ensure strategies remain innovative and competitive.
• Support the creation of training materials for internal teams on data analysis and strategic planning.

*Qualifications:* * 2-5 years of experience in a similar role in advertising, media, or marketing, ideally within CPG or Retail sectors.

• *One of these: Comscore, MRI Simmons, Nielsen*

* Nice to have: YouGov, AdIntel, SMI, EDO, Pathmatics, NLTV, Scarborough NPower, MMX, Campaign Essentials, DoubleBase

• Support category-focused advertising strategy work, primarily across CPG and Retail
• Strong technical foundation in media research and measurement
• Other syndicated tools (nice to have; generally easier to learn)
• Media metrics and measurement methodologies
• Standard media/research terminology
• Materials may indirectly support client-facing efforts
• Bachelor's degree in marketing, business, communications, or related field.

Perks and Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning and Ongoing Training.
• Education Reimbursement.
• Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.