CRM Analyst

Job Description

The CRM Analyst is part of the Strategic Enrollment Management (SEM) unit in the Owen Graduate School of Management (OGSM) at Vanderbilt University and is a key individual contributor responsible for optimizing Slate CRM to support admissions, recruiting, marketing and partners across the school. This role focuses on designing, building, and refining Slate Deliver campaigns, event structures, and Scheduler configurations to enhance recruitment, yield, and engagement outcomes. The CRM Analyst leverages Slate expertise to lead implementations, troubleshoot complex configurations, and guide teams in maximizing their use of Slate’s communication, event, and scheduling capabilities. This position requires a blend of technical skills and client-facing communication excellence. The CRM Analyst reports directly to the Director of Enrollment Operations and Systems. The Owen Graduate School of Management (OGSM) is a professional school at Vanderbilt University, located in Nashville, Tennessee, focused on graduate-level business education. OGSM’s mission is to create opportunities for its faculty, staff, and students to discover, grow, and thrive in business and beyond. OGSM recognizes discovery in traditional forms, such as scholarly research, intellectual curiosity, and curricular learning. But it also celebrates discovery unique to the human experience, that is, the art of becoming, which is lived through a desire to connect with others, to find meaning in work and relationships, and to create something new. OGSM sees transformation as foundational. The Strategic Enrollment Management (SEM) Division is a dedicated unit within the Owen Graduate School of Management (OGSM) focused on optimizing the recruitment, selection, aiding, onboarding, and enrollment of students throughout their academic journey. The SEM Division employs data-driven strategies that align enrollment practices with OGSM’s reputational ambitions, revenue goals, and academic mission. Duties and Responsibilities Lead the buildout, optimization, and automation of Technolutions Slate Deliver campaigns, including email templates, audiences, populations, rules, and scheduled communications. Design and implement Technolutions Slate Events and Scheduler, including templates, forms, check-in processes, and communications. Provide training, documentation, and ongoing user support that promotes user confidence and independence. Conduct testing and monitoring to ensure functionality and data accuracy. Collaborate with the Director of Enrollment Operations and Systems to develop Objectives and Key Results (OKRs) related to enrollment operational efficiency across all programs, analyzing data to measure effectiveness and inform continuous improvement strategies. Identify inefficiencies, recommend process improvements, and implement workflow enhancements. Other duties as assigned Supervisory Relationships This role does not entail direct supervisory responsibilities for either full-time or part-time staff members. This role reports directly to the Director of Enrollment Operations and Systems.

Qualifications

Bachelor’s degree required 1-3 years of professional experience in enrollment management, admissions, or a related higher education field. 1+ years of direct Technolutions Slate CRM administration and user support, with emphasis on Deliver, Events, and Scheduler. Working Knowledge and hands-on experience with Slate Deliver, Events, Scheduler, populations, and rules. Proficiency in building and maintaining configurable joins queries. Proven experience in training, documentation, or CRM technical support. Comfortable presenting to and training end-users in a group or one-on-one basis. Strong organization skills with the ability to manage multiple concurrent projects. Commitment to accuracy, confidentiality, and maintaining the highest data standards. Knowledge of FERPA and a demonstrated commitment to data security and privacy regulations standards. At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of “America’s Best Large Employers” as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice. We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story. Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.