Digital Marketing Platform Architect
Position: Digital Marketing Platform Architect Location : Remote -Should be able to work in PST Contract We are looking for a Technical Architect to design and lead the implementation of a modern digital marketing platform that connects campaign planning, website updates, content production, experimentation, and analytics into a unified ecosystem. This role will work closely with marketing stakeholders, engineering teams, and platform owners to deliver an integrated marketing platform built on technologies such as Microsoft Azure, Adobe Workfront, Adobe platform tools, and CRM platforms like Microsoft Dynamics 365. The ideal candidate will combine architecture leadership, platform integration expertise, and strong stakeholder collaboration skills to drive scalable and automated marketing operations.
Key Responsibilities
Architecture & Platform Design
- Define the overall architecture for the digital marketing ecosystem.
- Design how marketing platforms, CMS, CRM, and analytics systems integrate and interact.
- Establish architecture standards, integration patterns, and data flow models.
- Ensure the platform is scalable, secure, and aligned with long-term business strategy.
- Produce architecture diagrams and technical design documentation.
- Lead integration across key marketing platforms such as Workfront, AEM, CRM systems, and Adobe tech/tools.
- Enable seamless workflows from campaign planning through content creation,
publishing, and reporting.
- Ensure data consistency and system interoperability across platforms.
- Identify opportunities to automate marketing processes.
- Define best practices for APIs, integrations, and automation services.
- Ensure solutions are designed for reliability, scalability, and operational efficiency.
- Identify opportunities to leverage AI to improve marketing planning, such as automated campaign scheduling, content planning insights, and workflow optimization.
- Design architecture that supports AI-driven capabilities to enhance decision making, content supply chain efficiency, and marketing operations.
Stakeholder Collaboration
- Partner with marketing leaders, product teams, engineering teams, and platform owners.
- Translate business requirements into scalable technical architecture.
- Facilitate architecture discussions and support strategic technology decisions.
- Align stakeholders on platform roadmap and implementation priorities.
Technical Leadership
- Provide architectural guidance to engineering teams building the marketing platform.
- Review technical solutions to ensure alignment with architecture standards.
- Mentor engineering teams and help resolve complex technical challenges.
- Promote best practices across system design, integrations, and platform governance.
Must-Have Skills (Key Architect Capabilities) Candidates should demonstrate strong experience in:
- Designing enterprise platform architectures involving multiple integrated systems
- Leading large cross-functional technology initiatives involving marketing and engineering teams
- Building integration strategies across CMS (Adobe or any other platform), marketing tools, and CRM platforms
- Defining scalable cloud architecture and integration patterns
- Driving stakeholder alignment across marketing, product, and engineering teams
- Creating clear architecture documentation, diagrams, and technical roadmaps
- Identifying opportunities to automate business processes and improve operational efficiency
- Translating business goals into technology architecture and implementation plans
Required Qualifications
- 10+ years of experience in software architecture, enterprise platform engineering, or similar roles.
- Experience designing and integrating enterprise platforms across multiple systems.
- Familiarity with cloud platforms such as Microsoft Azure.
- Experience working with digital platforms such as CMS, marketing systems using adobe platform
- Strong understanding of system integration, APIs, and data flow design.
- Strong expertise in AI and Agentic AI platforms and frameworks.
- Experience working closely with business stakeholders and cross-functional teams.
- Strong communication and leadership skills.
Preferred Qualifications
- Experience working with marketing platforms such as Adobe Workfront.
- Experience implementing or integrating Adobe Experience Manager, Adobe DAM.
- Experience in integrating CRM systems such as Microsoft Dynamics