Digital Marketing Specialist (Paid Ads & Optimization) | Remote | Part-time | PH-Based | US Hours (EST/Michigan)
About the position We are seeking an analytical, results-driven Digital Marketing Specialist to own our paid traffic and search optimization strategies. This role is split between accelerating growth for our agency and delivering top-tier performance for our clients. Unlike generalist marketing roles, this position demands a deep, technical understanding of paid acquisition funnels and search algorithms. Because you will operate directly during US business hours, seamless collaboration, quick execution, and expert-level communication are vital.
Responsibilities
- Build, launch, and manage paid ad campaigns on Meta (Facebook & Instagram) for both client accounts and our internal agency.
- Continuously run A/B tests on ad creatives, copy, and audience targeting to lower cost-per-acquisition (CPA) and maximize return on ad spend (ROAS).
- Track ad spend data and synthesize technical metrics into clear, actionable performance reports.
- Implement technical, on-page, and off-page SEO strategies to boost organic search rankings and web traffic.
- Manage and tweak app store listings (keywords, descriptions, titles) to maximize visibility, search conversion rates, and app downloads.
Requirements
- Minimum of 3 years of marketing agency experience.
- Comfortable managing multi-account data and working under structured performance targets.
- C1/C2 English proficiency. Exceptional, clear, and professional business-level verbal and written communication.
- Must be currently residing in Cebu, Manila, or Davao to ensure access to reliable primary/secondary internet infrastructure and stable power grids.
- Unwavering commitment to working US Daytime hours (Michigan/Eastern Timezone).
- Ability to demonstrate successful past performance in scaling paid ads or significantly improving search rankings (SEO/ASO).
Nice-to-haves
- Data-First marketer: looks at analytics to make decisions.
- Structured and highly communicative.
- Ability to pivot smoothly from auditing a website's SEO to scaling a Meta ad budget.
Benefits
- Potential for growth