Digital Marketing Specialist – PPC & Paid Media

Launch Your Next Successful Chapter with Veta Virtual! 🚀 💸 Competitive Pay in USD | 🌍 100% Remote | 📈 Performance Incentives | 🎯 Paid Media & Digital Marketing Role Veta Virtual is hiring a Digital Marketing Specialist – PPC & Paid Media for one of our high-growth clients in the Fintech and Cryptocurrency industry. This is a hands-on, results-driven digital marketing role built for someone who knows how to design, execute, and optimize paid media campaigns across multiple platforms — turning data into strategy and ad spend into measurable business growth. If you are a creative yet analytical marketer who thrives in a fast-moving industry and loves being at the intersection of performance and innovation, this role was made for you. 🔑 Your Role: As a Digital Marketing Specialist – PPC & Paid Media, you will design, build, and manage paid digital campaigns across search and social platforms for a leading fintech and cryptocurrency company operating across multiple international markets. You will work cross-functionally with design and marketing teams to develop creative concepts, drive customer acquisition, and continuously improve ROI across every channel you own. Your day-to-day will involve: Planning, executing, and optimizing Search and Performance Max (PMax) campaigns across PPC platforms — with a focus on driving acquisition efficiency and maximizing return on ad spend. Managing and optimizing Meta Ads campaigns — including Facebook and Instagram — to expand reach, drive qualified traffic, and support broader paid media goals across social channels. Monitoring key performance metrics — click-through rates, conversion rates, cost per acquisition, and ROAS — and making real-time campaign adjustments to keep performance on track and budgets optimized. Analyzing and interpreting campaign performance data to identify trends, uncover growth opportunities, and translate insights into clear, actionable improvements to marketing strategy. Collaborating with the design team and cross-functional marketing teams to ideate and develop compelling creative concepts, ad copy, and assets that align with campaign goals and brand standards. Conducting ongoing keyword research, consumer trend analysis, and competitor brand monitoring — staying ahead of market shifts and ensuring campaigns remain relevant and competitive. Keeping fully up to date with the latest advancements in PPC strategies, platform updates, and digital marketing best practices — bringing new ideas and approaches to the team proactively. ✅ What You'll Need: 2+ years of hands-on experience in digital marketing, PPC, SEM, or paid media — with a proven track record of managing and optimizing campaigns across Google Ads and Meta Ads. Proficiency with Google Ads — including Search and Performance Max campaign types — and Google Analytics for performance tracking, reporting, and optimization. Hands-on experience managing Meta Ads (Facebook and Instagram) campaigns — from setup and targeting to creative testing and performance optimization. Strong understanding of SEM techniques, PPC best practices, and paid media fundamentals across both search and social platforms. Experience conducting keyword research and competitor analysis across Google and Bing. Exceptional analytical and research skills — you are comfortable working with campaign data, identifying patterns, and making confident, data-driven decisions. Strong written and verbal English communication skills — you collaborate effectively with creative and marketing teams and present performance insights clearly to stakeholders. Sharp attention to detail and strong organizational skills — you manage multiple campaigns simultaneously without losing accuracy or focus. Proficiency in MS Office or Google Workspace — particularly Excel or Google Sheets for reporting and analysis. Bonus: Google Ads or Meta Blueprint certification. Bonus: experience running paid media in regulated industries such as fintech, cryptocurrency, or financial services. Bonus: familiarity with A/B testing, landing page optimization, or conversion rate optimization (CRO) principles. Bonus: basic knowledge of cryptocurrency, blockchain, or how crypto platforms operate. To be considered for this role, you must be currently based in Latin America (LATAM) or Europe. 💼 What We Offer: 💸 Competitive salary in USD — paid consistently every month, no matter where you are. 📈 Performance-based incentives — your results are recognized and rewarded directly. 🌴 10 paid vacation days per year plus all U.S. federal holidays. 💻 100% remote — work from anywhere in LATAM or Europe with a professional home setup. 🚀 A fast-paced, high-growth environment at the forefront of the global fintech and cryptocurrency industry — where your campaigns reach millions of users across multiple countries and platforms. 🤝 A collaborative, supportive culture through Veta Virtual and our client — where your creativity and analytical thinking are equally valued from day one. Ready to Apply? If you are ready to own high-impact paid media campaigns, drive real acquisition results, and grow with a world-class fintech team at the cutting edge of digital currency — apply now and launch your next chapter with Veta Virtual. Once you apply, you will be invited to complete a short 2-minute video question as part of our screening process. It is your first opportunity to show us your expertise, your analytical mindset, and what makes you the right person for this role. We can't wait to meet you!