Ecommerce and Digital Marketing Manager (Remote)
JOIN US AND "CREATE YOUR VISION" PRIME LINE - POWERED BY S&S ACTIVEWEAR Prime Line, the hard goods division of S&S, brings promotional product distributors top products in the best-selling categories. Backed by high achieving commercial groups, Prime Line is here to service every need a customer may have. ABOUT US S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation. Our success has compounded since the Company’s humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes. We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability. This position is part of our PRIME division, operating under the S&S Activewear parent company. PRIME plays a key role in delivering specialized solutions while aligning with the broader mission and values of S&S Activewear. ABOUT THE ROLE Prime Line is seeking a strategic Ecommerce and Digital Marketing Manager – Prime Line to lead the growth and evolution of our Shopify-powered digital presence. While our site does not currently utilize direct e-commerce, it serves as the vital hub for our brand, product education, and lead generation. You will be responsible for driving qualified traffic and ensuring that our digital catalog provides a high-end, seamless experience that converts visitors into high-value leads for our commercial teams. This role is responsible for driving qualified traffic to the website (digital marketing), and ensuring that once users are on the website, they have the best experience and can complete their goals for visiting (e-commerce). The role reports to the Director of Marketing and works cross-functionally with Marketing, Technology, Customer Service, Sales, Operations, Merchandising, External agencies, and other business stakeholders. COMPENSATION & SCHEDULE Salaried: based on experience Monday - Friday (9am - 5pm eastern) Full-Time, exempt Some travel will be required. WHAT YOU WILL DO
- Shopify CMS: Act as the strategic owner/liaison with IT of our Shopify-powered site. Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
- Lead Generation & UX Optimization: Create a roadmap for web content and UI/UX improvements. Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
- Search Visibility (SEO): Use resources to increase organic growth. Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
- Analytics & Performance Insights: Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. Translate data into actionable insights that help us understand which products and content are driving the most engagement.
- Shopify App & Tool Management: Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.
WHAT WE'RE LOOKING FOR
- Education: Bachelor’s degree
- Ecommerce Experience: 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry. Strong understanding of eCommerce platforms, user experience design, technologies, and best practices.
- Marketing Expertise: Strong knowledge of digital marketing, including SEO, SEM, and other paid media chan