eCommerce Business Analyst (Remote)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is: $80,800 - $95,000 Job Summary Are you interested in deciphering trends and predicting future business performance to inform decisions and deliver an exceptional customer experience for a disruptive, purpose-driven brand with a great culture? Do you like to move quickly, navigate complex business problems, and create meaningful change through synthesis of data into strategy-driving forecasts? Do you have a burning curiosity with a desire to collaborate, build, and plan using a data-first mindset? Then read on! Who we are: We are the Purple eCommerce Team. We are a passionate and collaborative group of digital business, customer experience, product management and sales experts with accountability for driving significant growth for the organization. Our company mission is simple and meaningful: to help people live and feel better through our innovative comfort solutions. The eCommerce organization’s role in that mission is to drive measurable business outcomes by delivering experiences that support our brand and product strategies as well as our customers’ needs across their journey. Who you are: You live in the details and are process oriented and resourceful in your approach to creating reliable forecasts, driving efficiency within the business in doing so. You have exceptional forecasting and analytical skills with the ability to extract, analyze and explain business trends and promotional performance. You know how to balance business needs, customer expectations, and technology constraints to help the team deliver innovative experiences that ultimately lead to deep brand and product loyalty. Finally, you have a passion for building productive, cross-functional relationships across an organization and thrive in collaborative environments. Your Role: The eCommerce Demand Forecasting Analyst supports the eCommerce team by creating and maintaining accurate sales forecasts and promotional models to inform business decisions by bringing to light trends in customer behavior, promotional and marketing initiatives, and the macro environment. A successful team member will innovate current planning and forecasting processes, assist eCommerce leadership in developing realistic and challenging business goals, and partner with teams across the organization to socialize targets with an emphasis on transparency and alignment.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES Support the eCommerce team through ownership and delivery of recurring sales forecasts in line with current business trends and impact from macro-economic drivers, promotional activity, marketing campaigns, and advertising spend Assist with creation of the Annual Operating Plan, creating realistic and challenging KPI targets for the eCommerce business with inputs and assumptions from multiple stakeholders Work with Finance team to translate sales forecasts into net revenue and margin figures to measure performance against plan for fulfilled orders Partner with Merchandise Planning team to analyze and model eCommerce business impact of promotional offers with focus on sales, margin, and discount rate Collaborate with the Media team to leverage site-traffic and advertising budget forecasts as predictors of future sales performance with emphasis on CPA/CPO profitability Build, document, and oversee processes for effective forecasting and planning across departments to ensure alignment in assumptions and sales outcomes Develop strong, cross-functional relationships with other teams such as Merchandise Planning, Finance, Data Science, Media, and Supply Chain to support the needs of our entire business EDUCATION/EXPERIENCE REQUIREMENTS Bachelor’s degree in Business, Finance, Data Analytics, or related field 3+ years of demonstrated success as a business analyst, demand planner or similar role 1+ years of proven success owning and managing total-business sales forecasts Understanding of the omni-channel retail industry with emphasis on eCommerce or other DTC channels through work experience in similar settings Experience forecasting or planning at the product category level across multiple channels using historical data, current trends, and other assump