Email Marketing, CRM Coordinator

Job Description:

• Accelerate the growth of revenue of the email channel and successfully brief, build & implement all email marketing campaigns (including marketing, promotional, event, transactional & lifecycle emails).
• Utilise business plan to brief and create campaigns in email platform ensuring all content & copy is proofread, accurate.
• Work in conjunction with Marketing Team to ensure all campaigns and content are on brand.
• Perform day-to-day email marketing activities including, but not limited to briefing, email campaign set-up, testing, tagging, accessibility, scheduling and deployment.
• Be the key in-house expert on our Email Marketing Platform and its capabilities.
• Troubleshoot technical issues related to templates, list segmentation and other aspects of email execution, as required with internal + external vendors.
• Manage the weekly email schedule for the Sussan brand in conjunction with the Digital Manager and Marketing Team.
• Develop a clear email communication and content plan for the business & work with Digital Manager to ensure this is in line with other customer communications & digital marketing channels
• Set up of customer nurture programs and customer journeys to increase customer engagement and revenue, for both in stores and online.
• Implement relevant triggered and automated campaigns for our eCommerce platform & transactional email communications.
• Set up & maintenance of various audience segments in the Email Marketing Platform for specific campaign delivery use.
• Support the Digital Manager with the Digital & CRM Roadmap and lead the digital rollout of relevant CRM initiatives to drive customer relationship management and commercial outcomes for the business.
• Implement database and VIP growth opportunities and actively reduce unsubscribes.

Requirements:

• Excellent verbal (inter-personal) communication skills
• Excellent written communication skills
• Attention to detail
• Relationship building skills
• Problem solving, analytical and decision making skills
• Strong organisational and time management skills
• Excellent stakeholder management capability
• Ability to multi task in a high pressure & fast paced environment whilst maintaining composure
• Hands-on digital marketing & email marketing platform experience
• Emarsys experience preferred (or similar customer engagement platforms)
• Excellent understanding of digital design, video and email marketing asset production (HTML skills a bonus)
• Solid understanding of customer databases, personalisation and segmentation
• Experience using Google Analytics (or a similar website analytics program)
• Prior experience working in a fast-paced Marketing team or digital agency
• Marketing /Digital Tertiary Qualification or similar
• Any short courses in Digital Marketing or Digital Platform certification highly regarded
• Prior experience with eCommerce, Fashion or Retail brand is highly desirable.

Benefits:

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.