Fractional CMO / B2B Marketing Strategist for Technical Software Company
About Us
Silverthread is a software analytics company that helps organizations understand software architecture, technical debt, modernization risk, and AI-generated code quality. Our customers include government agencies, defense contractors, software-intensive organizations, and commercial enterprises. We are a small but established company (14+ years) with proven technology, existing customers, and a growing set of new capabilities. We are looking for an experienced marketing leader to help us refine our go-to-market strategy and accelerate pipeline growth. What We Need We are looking for a fractional CMO or senior B2B marketing strategist who can help with both strategy and execution. We are not looking for someone who only delivers a marketing plan and walks away. We need someone who can help develop the strategy, prioritize initiatives, and work alongside our team to execute and refine programs. Our goal is not simply to increase activity or generate generic leads. We are looking for support that helps create qualified sales opportunities that move through our pipeline and ultimately contribute to increased revenue. Our current challenges include: •Clarifying and simplifying our messaging
- Improving market awareness
- Identifying the highest-value target segments
- Increasing qualified pipeline
- Balancing government and commercial opportunities
- Determining which marketing channels deserve investment
- Building a repeatable lead generation process
Scope of Work Potential areas of responsibility include:
- Reviewing our current marketing efforts and materials
- Refining positioning, messaging, and value proposition
- Defining and validating ideal customer profiles (ICPs)
- Segmenting target audiences
- Reviewing website content and conversion paths
- Evaluating email campaigns and outreach programs
- Advising on marketing technology and AI-enabled workflows
- Recommending and helping launch marketing campaigns
- Developing metrics and reporting
- Providing ongoing guidance and execution support
Ideal Experience We are particularly interested in candidates with experience in:
- B2B software or SaaS marketing
- Enterprise technology sales cycles
- Technical products and complex value propositions
- Fractional CMO engagements
- Demand generation and pipeline development
- Marketing strategy and execution
- AI-enabled marketing workflows and automation
Experience selling to engineering, software development, technology leadership, or enterprise IT organizations is a plus. Engagement Initially seeking a part-time/fractional engagement with potential for a longer-term relationship if there is a strong fit. Please include your hourly rate, monthly retainer expectations (if applicable), and availability.