Fractional CMO — Lifestyle & Travel Tech
Meydenbauer Partners is seeking an experienced Fractional Chief Marketing Officer to lead marketing strategy for a growth-stage lifestyle and travel application focused on city tours and immersive local experiences. This is an advisory engagement with meaningful strategic ownership and a defined near-term mandate to drive city traction ahead of a significant summer 2026 demand window. Scope of Responsibility:
- Marketing strategy and four-city go-to-market focus (New York, Washington D.C., Philadelphia, Boston)
- Brand voice partnership with the founder, building on a fully developed StoryBrand-based messaging foundation
- Outreach strategy across tourism boards, media organizations, and city stakeholders. Daily execution remains with our demand generation team.
- Video creative direction across hero polish and city-specific story cuts. Hands-on editing is handled by a separate vendor.
- Monthly one-page GTM plan, partnership target list, and message architecture
Candidate Profile:
- Seven or more years in consumer marketing, ideally within lifestyle, travel, hospitality, or experiential technology
- Demonstrated track record building partnership-led growth motions (media, tourism, brand collaborations) rather than pure paid acquisition
- Comfort directing strategy across multiple channels (organic, partnerships, content) without ownership of daily execution
- Experience working with founder-led teams and partnering on brand voice development
- Self-directed working style suited to fractional engagements
Why This Engagement:
- Pre-built foundation. Positioning, audience definitions, differentiation engine, and a complete messaging package are already in place. You inherit and execute on a strong foundation rather than starting from scratch.
- Tier one city focus aligned to a fixed, time-bound summer 2026 demand window
- Direct collaboration with the founder and delivery team
- Backed by Meydenbauer Partners' delivery infrastructure across engineering, demand generation, and design
Engagement Specifications:
- 15 to 20 hours per month, averaging approximately five hours per week
- Weekly 30 to 45 minute working sync with delivery lead and operations
- Monthly deliverables: GTM plan, message pack, partnership target list, video creative direction
- Three-month initial commitment with extension based on traction
About Meydenbauer Partners: Meydenbauer Partners is an AI consulting and growth firm partnering with venture-backed companies and growth-stage SMBs. We bring senior fractional talent to teams that require strategic depth without full-time overhead. To apply, please send your resume, portfolio, and a brief note on your interest to [email protected].