Fractional CMO / VP of Marketing (DTC CPG)
Responsibilities
- Own marketing strategy across paid, owned, and earned channels with a focus on profitable growth
- Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI
- Establish weekly/monthly performance dashboards and testing roadmaps
- Translate high-level growth goals into executable plans
- Oversee Meta Ads Manager strategy (hands-on experience required)
- Guide creative testing frameworks, audience strategy, and budget allocation
- Partner with or backfill external ad agencies; hold them accountable to performance benchmarks
- Identify opportunities across emerging channels as appropriate (TikTok, YouTube, etc.)
Requirements
- 5+ years of marketing experience with DTC CPG brands
- Prior experience as a CMO, VP of Marketing, or Head of Growth
- Deep working knowledge of:
- Meta Ads Manager (hands-on)
- Google GA4 (hands-on)
- Klaviyo (flows, campaigns, segmentation)
- AI-driven creative and digital design tools (adobe, nano banana, etc)
- Microinfluencer scouting and management
- Organic social design and copy