Google Ads Specialist (Paid Media – Performance Marketing) - 60052139162

Google Ads Specialist (Paid Media – Performance Marketing) Location: Remote Schedule: Flexible | Async-Friendly with Optional U.S. Overlap Type: Full-Time

About the Company

We are a fast-growing, venture-backed company operating in the e-commerce infrastructure space, helping brands scale through optimized logistics and fulfillment partnerships. Our marketing engine is already live and generating results. We are now entering a critical growth phase where paid acquisition will be aggressively scaled — particularly across Google Ads — with the goal of increasing monthly spend from ~$15K to $50K–$100K+ while maintaining strong ROI. This role is a mission-critical hire focused on execution, optimization, and performance. The Role We are seeking a hands-on Google Ads Specialist who lives and breathes paid search. This is not a strategy-only role. This is for someone who:

• Loves being in the weeds
• Thrives on optimizing campaigns daily
• Obsessively improves performance through testing and iteration

You will take ownership of our Google Ads engine and play a key role in scaling paid acquisition profitably. There is also optional exposure to paid social (Meta, TikTok), but the primary focus is Google Ads performance and scaling.

Key Responsibilities

Google Ads Ownership & Execution

• Fully manage and optimize Google Ads campaigns (Search, Display, YouTube as applicable)
• Scale ad spend from ~$15K/month to $50K–$100K+ profitably
• Continuously monitor and improve performance metrics (CPL, CAC, ROAS)

Campaign Optimization & Testing

• Perform deep keyword research and expansion
• Execute advanced negative keyword strategies
• Run structured A/B tests across:
• Ad copy
• Targeting
• Bidding strategies
• Continuously refine campaigns based on performance data

Performance Analysis & Reporting

• Track and analyze campaign performance daily
• Identify trends, inefficiencies, and growth opportunities
• Provide actionable insights to improve ROI

Landing Page & Funnel Optimization (Bonus)

• Collaborate with internal team on landing page improvements
• Suggest CRO improvements based on campaign data
• Support testing initiatives to improve conversion rates

Collaboration with Marketing Team

• Work alongside a 7-person marketing team
• Plug into existing creative workflows (team can support asset creation)
• Focus primarily on technical execution, data, and performance

What We’re Looking For Core Requirements

• 2–5+ years of hands-on Google Ads experience
• Proven track record managing and scaling paid search budgets ($10K+/month)
• Strong expertise in:
• Keyword targeting & structure
• Negative keyword optimization
• Bid strategies
• Campaign structuring
• Highly analytical and data-driven mindset
• Comfortable working independently and asynchronously

Nice to Have

• Experience with Meta Ads (Facebook/Instagram)
• Exposure to TikTok Ads
• Experience in B2B or e-commerce environments
• Familiarity with:
• Landing page optimization (CRO)
• Attribution models
• CRM integrations

Who You Are

• A doer, not just a strategist
• Detail-oriented and performance-obsessed
• Comfortable “owning the numbers”
• Autonomous and proactive
• Excited to scale something meaningful and long-term

Why This Role is Exciting

• Direct impact on revenue growth
• Opportunity to scale ad spend aggressively
• Work with an experienced marketing team and founder
• High ownership and autonomy
• Long-term growth potential as the paid media function expands