Linkedin Personal Brand Manager for CEO/Founder
Video from the CEO about this role https//www.loom.com/share/a92c30cdebae4899b026ff5e55892b10 Role Overview You will own the Founder/CEO’s LinkedIn presence end to end. Your job is to turn their ideas, wins, and day-to-day work into a consistent stream of high-quality content that attracts ideal healthcare non‑profit leaders, partners, and talent. You’ll build and run a simple, repeatable “marketing machine” around the personal brand, not just post randomly. Key Outcomes (12 Months)
- Consistent cadence of 3–5 high-quality LinkedIn posts per week in the founder’s voice
- Month-over-month growth in followers, engagement rate, and profile views from our ICP
- Predictable inbound opportunities (discovery calls, referrals, speaking, hiring) generated from LinkedIn
- Documented content systems calendars, templates, asset libraries, and checklists for repeatable output Core Responsibilities Strategy & Positioning
- Develop and maintain a LinkedIn-first personal brand strategy aligned with company and revenue goals
- Define clear content pillars and narrative themes that differentiate the founder and our “IT Champion” model in a commoditized market Content Creation & Calendar Management
- Run a weekly content interview with the founder; turn ideas, stories, and client wins into LinkedIn-native posts and carousels
- Own the content calendar plan, draft, and maintain 2–4 weeks of scheduled content in advance Leverage In‑House Creative Team
- Collaborate with our full-time video editor and graphic designer to turn raw footage, calls, and ideas into short-form clips and visuals optimized for LinkedIn
- Provide clear briefs and hooks, review deliverables, and ensure all assets match brand and founder voice Publishing & Engagement
- Schedule and publish posts at optimal times
- Monitor comments and DMs; draft thoughtful replies and surface high-value conversations (prospects, partners, talent) to the founder
- Daily Proactively engage with other accounts by commenting on posts from ICPs, target companies, and relevant industry voices with insight-rich, non-generic comments that drive profile views and conversations
- Use engagement strategically to warm up target accounts and support outbound efforts System Building & Library Management
- Build simple SOPs and checklists so the process is predictable and scalable
- Maintain a searchable library of past posts, hooks, case snippets, testimonials, and creative assets for reuse and iteration Analytics & Optimization
- Track and report weekly/monthly performance reach, engagement, profile views, and inbound opportunities
- Run structured tests on hooks, formats, and topics; double down on what works and kill what doesn’t Key Metrics
- Posting consistency (posts/week)
- Engagement rate and saves/shares per post
- Profile views and connection requests from target personas
- Inbound opportunities attributable to LinkedIn (calls, intros, candidates)
- Time from idea → approved post Requirements
- 2+ years managing LinkedIn or B2B social for founders/executives or expert brands
- Strong copywriting skills sharp hooks, clear structure, can match founder’s voice
- Proven examples of LinkedIn accounts you’ve grown
- Experience collaborating with in-house creative (video + design) and giving effective briefs
- Process-driven, comfortable with calendars, SOPs, and hitting consistent output
- High ownership you don’t wait for ideas; you pull them out of the founder and ship
- Demonstrated use of engagement/commenting as part of a LinkedIn growth or social selling strategy Core values
- Competitive Greatness The relentless pursuit of excellence and surpassing expectations in all we do.
- Unimpeachable Character Be the type of person with whom people are always proud to associate, personally and professionally.
- Sincere Candor Feedback is the compass for greatness; it tells you what to avoid, what to learn, and where to excel. Apply To this Job