Paid Ads Specialist

Paid Ads Specialist (Remote) 📍 Northern Ireland (Remote) 💰 Competitive Salary (DOE) + Bonus & Benefits Whytematter Staffing Solutions is delighted to be supporting a fast-growing, innovative digital marketing agency in the recruitment of a Paid Ads Specialist. This is an exciting opportunity to join a high-performing team focused on delivering measurable growth for eCommerce and digital-first brands. The Role As a Paid Ads Specialist, you will be responsible for managing and optimising multi-channel advertising campaigns, driving performance and delivering strong ROI for clients. Key responsibilities include: Managing paid advertising campaigns across Google, Microsoft, Meta (Facebook/Instagram), TikTok, and LinkedIn Analysing campaign performance and implementing data-driven improvements Creating and testing ad copy and creatives across multiple platforms Managing and allocating advertising budgets effectively Conducting A/B testing to optimise campaign performance Reporting on results and providing insights to improve strategy Collaborating with internal teams to refine and enhance campaign performance About You Proven experience managing paid ad campaigns across major platforms Strong analytical skills with experience in performance tracking and optimisation Ability to create engaging, high-performing ad content Experience managing budgets and maximising ROI Excellent communication and teamwork skills Experience in eCommerce or D2C marketing is advantageous Degree in Marketing, Business, or related field (preferred but not essential)