[Remote] CRM Specialist - Product Expansion
Note: The job is a remote job and is open to candidates in USA. Zepz is dedicated to breaking down barriers for customers and teammates through innovative finance and tech solutions. The CRM Specialist - Product Expansion will be responsible for building, launching, and optimizing CRM campaigns to enhance product adoption and engagement across the company's brands.
Responsibilities
- Build, launch, and manage CRM campaigns and automated journeys that support new product launches, feature adoption, and ongoing engagement
- Execute lifecycle communications across push, email, in-app, and SMS, following best practices for timing, frequency, and relevance
- Implement segmentation and targeting logic based on behavioral, transactional, and customer attributes
- Collaborate with the CRM Manager to translate lifecycle strategy and briefs into fully executed journeys
- Work directly in Braze to configure campaigns, canvases, and journeys using real-time data signals
- Use Liquid to support dynamic personalization; basic HTML/CSS skills are a strong advantage
- QA all campaigns thoroughly to ensure technical accuracy, correct targeting, and consistent customer experience across markets
- Support ongoing CRM hygiene, documentation, and process improvements to ensure smooth execution at scale
- Monitor campaign and journey performance against key metrics such as activations, conversions, engagement, and retention
- Support A/B testing and experimentation by setting up variants, tracking results, and sharing learnings
- Identify performance trends and surface insights and recommendations to the CRM Manager
- Continuously iterate on messaging, targeting, and journeys to improve effectiveness over time
- Work closely with Product, Analytics, and Growth teams to support CRM needs tied to product initiatives
- Act as a reliable execution partner for the CRM Manager, helping bring strategic initiatives to market quickly and effectively
- Learn and grow within the role, building deeper expertise in lifecycle marketing, CRM technology, and data-driven optimization Skills
- Hands-on experience in a CRM, Lifecycle Marketing, or Marketing Automation role, ideally within a fast-paced consumer app, fintech, or high-growth digital business
- Strong working knowledge of CRM platforms (Braze or similar) with proven experience building campaigns and automated journeys
- Comfort working with customer data, segmentation, and behavioral triggers to deliver relevant, timely communications
- A test-and-learn mindset: you're curious about performance, eager to experiment, and motivated by incremental improvement
- Ability to work cross-functionally and take feedback on board, translating strategic direction into high-quality execution
- High attention to detail and pride in delivering polished, error-free customer communications
- Build, launch, and manage CRM campaigns and automated journeys that support new product launches, feature adoption, and ongoing engagement
- Execute lifecycle communications across push, email, in-app, and SMS, following best practices for timing, frequency, and relevance
- Implement segmentation and targeting logic based on behavioral, transactional, and customer attributes
- Collaborate with the CRM Manager to translate lifecycle strategy and briefs into fully executed journeys
- Work directly in Braze to configure campaigns, canvases, and journeys using real-time data signals
- Use Liquid to support dynamic personalization; basic HTML/CSS skills are a strong advantage
- QA all campaigns thoroughly to ensure technical accuracy, correct targeting, and consistent customer experience across markets
- Support ongoing CRM hygiene, documentation, and process improvements to ensure smooth execution at scale
- Monitor campaign and journey performance against key metrics such as activations, conversions, engagement, and retention
- Support A/B testing and experimentation by setting up variants, tracking results, and sharing learnings
- Identify performance trends and surface insights and recommendations to the CRM Manager
- Continuously iterate on messaging, targeting, and journeys to improve effectiveness over time
- Work closely with Product, Analytics, and Growth teams to support CRM needs tied to product initiatives
- Act as a reliable execution partner for the CRM Manager, helping bring strategic initiatives to market quickly and effectively
- Learn and grow within the role, building deeper expertise in lifecycle marketing, CRM technology, and data-driven optimization Benefits
- Unlimited annual leave
- Great healthcare benefits
- Employee discounts Company Overview
- Zepz is a global digital cross-border payments platform that enables international money transfers. It was founded in 2010, and is headquartered in London, England, GBR, with a workforce of 501-1000 employees. Its website is