[Remote] Director, Category Growth (General Manager)
Note: The job is a remote job and is open to candidates in USA. StockX is a Detroit-based technology leader in the online marketplace connecting buyers and sellers of high-demand consumer goods. The Director, Category Growth (General Manager) will oversee a major category vertical, managing P&L, developing strategies, and leading cross-functional teams to drive growth and engagement.
Responsibilities
- Own revenue, contribution margin, liquidity, and growth targets for your vertical
- Develop annual and multi-year business plans, forecasts, and investment cases
- Allocate resources across acquisition, retention, and engagement to maximize ROI
- Drive pricing, incentives, and promotional strategies aligned to marketplace health
- Define the long-term category vision, positioning, and competitive differentiation
- Identify expansion opportunities across adjacent segments, geographies, and seller tiers
- Establish scalable supply acquisition and retention strategies
- Continuously assess competitive dynamics and evolving cultural trends
- Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
- Ensure balanced marketplace dynamics between supply depth and demand velocity
- Partner with Growth and Marketing to stimulate demand moments and category engagement
- Implement structural improvements that increase conversion, retention, and monetization
- Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
- Partner with Marketing to launch culturally relevant campaigns and high-impact moments
- Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
- Represent your vertical in executive planning, QBRs, and strategic reviews
- Hire and develop Category Managers and supporting roles as the vertical scales
- Establish operating cadence, reporting frameworks, and performance management systems
- Build repeatable GTM playbooks that can be deployed across additional categories
- Foster a culture of accountability, experimentation, and community authenticity
- Act as the senior face of StockX within your category’s ecosystem
- Build relationships with top sellers, shops, creators, and community leaders
- Ensure platform growth remains culturally credible and aligned with community norms
Skills
- 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
- Demonstrated ownership of revenue or P&L-level outcomes
- Proven track record of scaling a vertical, marketplace segment, or new business line
- Strong executive presence and experience influencing cross-functional roadmaps
- Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
- Experienced people leader with a track record of building high-performing teams
- Deep connection to culture-driven or enthusiast categories
Benefits
- Benefits (e.g., medical, dental)
- Equity
- Discretionary bonuses
Company Overview
Company H1B Sponsorship