[Remote] Director of Media

Note: The job is a remote job and is open to candidates in USA. Rankings.io is the premier performance marketing agency for elite law firms, serving over 250 law firms nationwide. They are seeking a Director of Media to run their internal media production house, focusing on content production, audience growth, and media attribution to enhance their authority in the legal marketing landscape.

Responsibilities

• Own the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assets
• Set and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleagues
• Lead development of new shows, content lines, and formats that extend reach and deepen audience relationships
• Design pillar content to fan out across the specific, narrow questions our audience is asking AI tools
• Coordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing angles
• Stay current on how generative search is evolving and adjust strategy accordingly
• Own systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distribution
• Use audience data and engagement signals to continuously refine editorial direction
• Podcast: Personal Injury Mastermind and future shows
• Newsletter: Content direction and subscriber growth
• Magazine: Editorial development for PIM Magazine
• YouTube: Content strategy and discoverability
• Own UTM architecture across all media channels with consistent naming conventions and clean data
• Understand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelines
• Build dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenue
• Lead direct reports, contractors, and production vendors
• Collaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendar
• Contribute to PIMCON programming and sponsorship strategy

Skills

• 7+ years in senior media, content, or editorial leadership — you've owned a content program at scale
• Demonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishing
• A documented approach to content repurposing and atomization — you've built the system
• Active, fluent use of AI tools in a production context
• Working knowledge of marketing attribution and UTM architecture
• Comfort with HubSpot or a comparable CRM
• Experience structuring or selling media sponsorships
• Background building community around media content — forums, live events, LinkedIn communities, or similar
• Familiarity with content licensing or co-production partnerships

Benefits

• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance

Company Overview