[Remote] Email Marketing Specialist- Global
Note: The job is a remote job and is open to candidates in USA. Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. The Email Marketing Execution Specialist will own global email execution, automation, and performance optimization across multiple business units, focusing on building and optimizing email programs to enhance customer engagement and revenue impact.
Responsibilities
- Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing
- Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send
- Collaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed)
- Maintain a consistent, high‑quality execution standard across brands and BUs
- Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior
- Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance
- Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance
- Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation
- Own email performance measurement, including: Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, Unsubscribes, spam, and deliverability signals, Form fills, MQLs, and downstream funnel impact
- Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence
- Translate performance data into clear insights and recommendations
- Maintain a structured A/B testing roadmap with documented learnings
- Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns
- Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately
- Monitor workflow performance and continuously improve engagement and conversion
- Support PD and launch efforts with targeted automation tied to buyer journeys
- Use AI tools to test and improve: Subject lines and copy variations, Send timing and cadence, Segmentation and personalization strategies, Workflow logic and performance
- Bring new ideas for experimentation and optimization, grounded in data
- Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness
- Monitor sender health, list hygiene, bounce rates, and engagement trends
- Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types
- Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA
Skills
- 3 - 5+ years hands‑on experience executing email marketing programs in HubSpot (Marketing Hub)
- Strong understanding of email attribution, funnel impact, and performance metrics
- Proven ability to build segmented audiences and automated workflows
- High attention to detail and a rigorous QA mindset
- A true self‑starter — proactive, organized, resourceful, and comfortable operating independently across multiple BUs
- Strong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholders
- Experience with multi-language emails or EMEA localization is a plus
Company Overview