[Remote] Growth Analyst, Digital Product & CRM (Loyalty)- Remote Anywhere in US, Full Time (MK)
Note: The job is a remote job and is open to candidates in USA. Central Business Solutions Inc. is a certified minority-owned organization that focuses on understanding and connecting with guests through data and insights. The Growth Analyst, Digital Product & CRM (Loyalty) will transform data into insights to drive guest engagement and loyalty growth, influencing the digital product roadmap and optimizing digital experiences across various platforms.
Responsibilities
- Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels
- Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor
- Define success metrics for feature launches, campaigns, and guest engagement initiatives
- Embed experimentation frameworks into both marketing and product development cycles
- Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints
- Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap
- Identify friction points and growth opportunities across app, web, and online ordering experiences
- Conduct post-launch analyses to evaluate feature success and guide future iterations
- Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends
- Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value
- Conduct control group and lift analyses to measure impact across channels and audiences
- Recommend optimization strategies for targeting, offers, and personalization based on test results
- Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities
- Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems
- Automate dashboards and standardize KPIs for a unified view of digital performance
- Partner cross-functionally to align data insights with business, product, and marketing goals
- Present insights in clear, compelling narratives that connect data to guest behavior and business strategy
- Influence decisions across Marketing, Product, and Leadership through data storytelling
- Act as a trusted advisor on experimentation, performance management, and digital optimization
Skills
- Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field
- 4+ years of data analysis experience using SQL, R, Python, or similar tools
- 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms)
- 2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining
- Proven success designing, executing, and analyzing A/B tests and growth experiments
- Experience translating behavioral and loyalty insights into product roadmap recommendations
- Deep knowledge of experimental design, hypothesis testing, and statistical evaluation
- Strong understanding of product, marketing, and loyalty performance metrics
- Ability to connect quantitative insights to guest experiences and business outcomes
- Excellent communication and data storytelling skills
- Collaborative, curious, and self-starter mindset
- Passion for food, hospitality, and delivering experiences that make guests smile
- Experience with Snowflake or similar data warehouses
- Advanced SQL/Excel skills and familiarity with data automation
- Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4
- Familiarity with omnichannel attribution and campaign measurement frameworks
Benefits
- Full-time
- Benefits - Full
Company Overview