[Remote] Growth Lead
Note: The job is a remote job and is open to candidates in USA. Button Labs is a team of builders from leading tech companies, seeking a Growth Lead to own their go-to-market strategy. The role involves driving user acquisition and retention, while developing campaigns that resonate with traders and optimizing the growth funnel.
Responsibilities
- Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert
- Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness
- Own Button's growth strategy which includes acquisition, activation, retention and referral
- Build and run marketing across paid, organic and community channels
- Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement
- Partner with engineering to optimize onboarding and the core activation funnel
- Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems
Skills
- 6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company
- Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them
- Strong written and verbal communication skills
- Strong analytical expertise and ability to use data, build models and run experiments
- High ownership mindset and attention to detail
- Experience with onchain products
Company Overview