[Remote] Growth Marketing Lead
Note: The job is a remote job and is open to candidates in USA. Eagleview is seeking a data-driven and creative Growth Marketing Lead to drive pipeline growth and optimize performance across the funnel. This role involves planning and executing multi-channel marketing initiatives while analyzing performance and collaborating with various teams to deliver effective campaigns that drive measurable growth.
Responsibilities
- Plan, execute, and optimize multi-channel campaigns (paid, email, SEO, events, webinars, ABM) to drive pipeline and revenue
- Analyze performance and continuously improve conversion across the funnel
- Create and manage campaign assets including emails, landing pages, and sales enablement materials
- Write clear, conversion-focused copy for campaigns and partner communications
- Partner with sales on targeting, lead quality, and pipeline goals
- Support National Accounts and co-marketing initiatives with partners
- Collaborate cross-functionally to deliver integrated, high-impact programs
- Conduct market and competitor research to support campaign planning and messaging development
- Assist in identifying target audiences and developing relevant messaging
- Support surveys or feedback initiatives to better understand customer needs and behaviors
- Support documentation and organization of marketing activities and processes
Skills
- 5+ years in demand gen, growth, or performance marketing (B2B preferred)
- Proven ability to drive pipeline through multi-channel campaigns
- Strong copywriting and content creation skills
- Must be proficient in using AI tools
- Analytical mindset with experience in tools like Salesforce, GA, and marketing automation platforms
- Experience with ABM is a plus
- Proficiency with AI tools
- Strong collaboration and project management skills
- Other duties as assigned
- SaaS or tech experience
- Knowledge of the construction industry
- Familiarity with paid media platforms (LinkedIn, Google Ads)
- Understanding of attribution and funnel optimization
Benefits
- Bonus eligible
- Full-time, remote role
Company Overview