[Remote] Senior Demand Generation Manager (B2C Growth)

Note: The job is a remote job and is open to candidates in USA. Sketchy is a company focused on evolving clinical education for healthcare professionals. They are seeking a Senior Demand Generation Manager (B2C Growth) who will be responsible for owning B2C growth initiatives across various channels, developing messaging for different learner segments, and optimizing demand generation strategies.

Responsibilities

• Own B2C growth across paid,, ambassador, organic, referral, partnerships, and event channels
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms)
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions
• Develop differentiated positioning for med, NP, and PA students
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts
• Identify and address drop-off points across the acquisition funnel
• Execute student-facing events and conference activations
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels
• Partner with product and content teams to align messaging and share user insights
• Manage vendors and agency relationships; communicate results clearly across teams

Skills

• 5–8 years of marketing experience with a heavy focus on demand generation or performance marketing
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI
• Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture
• Experience with lifecycle/email marketing and marketing automation
• Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred)
• Strong product intuition and experience partnering closely with product teams
• Ability to develop segment-specific messaging that converts
• Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics
• Excellent writing and communication skills across performance formats (ads, emails, landing pages)
• Self-starter mentality with strong ownership and comfort building programs and processes from scratch
• Thrives in ambiguity and a fast-moving startup environment
• Background in edtech, healthcare, or student-focused products
• Familiarity with healthcare education (medical school, NP programs, PA programs)
• Experience in a growth-stage startup environment (Seed to Series B)

Benefits

• Performance-based annual bonus
• Stock options
• Remote First - Make a difference from wherever you want to work.
• Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
• 100% Individual Health Coverage - We got you covered!
• Equity - From day one, you’ll have a stake in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability

Company Overview