Search Engine Marketing (SEM) Manager
Company Description
About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. You will be joining a well recognised agency with credentials: Great Places to Work certified three years in a row Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work 2022 Media Agency of the Year 2023 Media Agency of the Year finalist What we Offer: Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Wellness & Tech benefits to support what’s most important to you Birthday leave Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network
Responsibilities
Create, execute, and manage paid search strategies. Communicate with clients, attend meetings, and present to clients on a regular basis.Translate clients’ marketing goals into successful paid search strategies, while managing client expectations. Educate the paid search team and clients on SEM best practices and strategies. Train and mentor new hires and junior team members, providing guidance on SEM best practices and campaign management. Provide day-to-day supervision of client paid search and analytics programs, including strategic direction, recommendations, and performance management. Provide strategic direction on specific initiatives, identifying key messages or value propositions, as well as the best means to communicate them. Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations. Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing. Create paid search reports, analyzing campaign performance and providing strategic recommendations for continual improvement. Contribute to paid search and analytics new business pitches. Stay current on emerging trends and act as a thought leader, keeping the team updated on industry changes and best practices. Qualifications 3–5 years of Search Engine Marketing (SEM) experience, preferably in an agency environment. Strong technical SEM background with a proven track record in paid search engine optimization. Strong background working with the following SEM tools: Google Ads, Google Analytics, Search Ads 360, Microsoft Ads, and more. Strong presentation skills, including the ability to communicate complex data in simple terms. Strong leadership, organizational, and project management skills, with the ability to identify growth opportunities. Keen eye for detail and excellent organizational skills. Knowledge of web development and JavaScript is an asset. Ideally, a university degree in a Marketing or Management-related field. Additional Information Salary Transparency matters to us. The salary range for this position is $70,000-$85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI USE We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.