Senior Data Engineer – Marketing
Job Description:
- Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms
- Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting
- Collaborate with Adobe and team members to establish and improve our AEP foundation
- Build a marketing attribution model using AEP and CJA insights
- Guide communication between business and technical teams, translating requirements into data solutions
- Help develop data engineering pipelines to transform and analyze marketing and customer data
- Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization
- Provide guidance on best practices for data governance, privacy, and tagging architecture
- Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx
Requirements:
- 5+ years of experience in digital analytics, data architecture, or related fields
- Expertise with Adobe Analytics and Salesforce
- Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development
- Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx
- Experience creating marketing attribution models and analyze customer journeys
- Experience with tag management solutions and data layer design
- Background in managing CDP implementations
- Familiarity with AEP and CJA
Benefits:
- Flexible Time Off: 15 Days
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays