Senior Director – Digital Campaign Operations
Job Description:
- Lead and oversee Gray Digital Media’s campaign operations teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations
- Develop scalable workflows, operational processes, and execution strategies to improve campaign performance, efficiency, and client results
- Establish operational standards, quality assurance procedures, and best practices across campaign fulfillment teams
- Partner with Sales, Operations, Product, and Leadership teams to align operational strategy with revenue growth initiatives
- Oversee media buying strategy and execution across DSPs, search, and social platforms, and manage digital products
- Monitor campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure campaign success
- Build and maintain strong relationships with media vendors, platform partners, and technology providers
- Evaluate and implement new operational tools, platform capabilities, and workflow improvements to enhance campaign execution and scalability
- Lead, mentor, and develop high-performing campaign operations and media execution teams
- Assist in training initiatives, operational documentation, and process improvements across departments
- Foster a collaborative, solutions-oriented environment focused on operational excellence and client success
- Provide leadership during high-volume campaign periods while maintaining execution quality and operational efficiency
Requirements:
- 5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations
- 3+ years of leadership experience managing digital media or campaign execution teams
- Strong expertise across Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising
- Deep working knowledge of DSPs, media buying platforms, and digital advertising ecosystems
- Proven ability to build operational workflows, improve processes, and manage vendor relationships
- Strong analytical, organizational, communication, and leadership skills within a fast-paced environment
- Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting preferred
- Ability to manage multiple priorities while driving operational excellence and team performance
Benefits:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO