User Acquisition Manager

This is a remote position. Key Responsibilities 1. User Acquisition Growth Own user acquisition across: Google Ads Meta Ads App Store Optimization (ASO) to improve conversion rate Future acquisition channels as needed Continuously scale installs while maintaining acquisition efficiency and user quality. 2. Deep Product & Persona Understanding Develop deep understanding of: Thermer app User segments User personas User motivations Printing workflows Monetization model Activation journey Retention drivers 3. Post-Install Optimization Focus on post-install metrics, not only install volume. Examples: Activation Rate Time to First Print D1 Retention D7 Retention D30 Retention Purchase Conversion Rate Subscription Revenue LTV ROAS Continuously identify ways to improve user quality and business outcomes. 4. Experimentation Culture Run continuous experiments across: Google Ads Audiences Asset Groups Ad Copy Videos Images Budget Allocation Bidding Strategies Meta Ads Creatives Audiences Interests Lookalikes Placements Campaign Structures ASO – Custom Store Page Keywords Title Short Description Long Description Screenshots Videos No significant change should be implemented without a clear hypothesis and success criteria. 5. AI-Driven Execution Use AI extensively to improve productivity and performance. Examples: Creative ideation Creative generation Ad copy generation Audience research Competitor research Data analysis Experiment generation Keyword research Persona analysis Reporting Expected outcome: Deliver more experiments and insights with the same effort through strategic AI usage. Required Mindset Must be: Data-driven Evidence-driven Results-oriented Curious Analytical Experiment-focused Product-minded Reporting Requirements Submit weekly report in Notion including: KPIs Experiments completed Experiment results Learnings Competitor observations AI tools used Planned next actions All conclusions should be supported by data whenever possible. Note: There is a full-time opportunity after the 6 months contract