User Acquisition Manager (B2C)

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big - Be visionary, strategic, and open to innovation Build great things - Work in service of our users, always improving and pushing higher Operate like an owner - Take responsibility with bold decision-making and bias for action Win like a sports team - Be trusting and collaborative while empowering others Learn and grow fast - Never stop learning and iterate fast Share our passion - Share ideas and practice enthusiasm and joy Be user obsessed - Empathetic, inquisitive, practical About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after local growth marketing in our key markets, paid ads, CRM, and referrals. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users. About the role: As our User Acquisition Manager, you will lead and execute multi-channel user acquisition strategies to drive high-quality user growth. You will manage paid campaigns across Google Ads, Apple Search Ads, social media platforms, and our referral program, collaborating closely with Marketing, Insights, and Monetization teams to optimize performance and scale efficiently. This is the role for you, if you’re excited to work on the things listed below: Develop and execute comprehensive user acquisition strategies across paid search, paid social, referral programs, and other channels to drive new user growth Plan, launch, monitor, and optimize paid campaigns on platforms such as Google Ads, Apple Search Ads, Facebook, Instagram, and others Drive continuous improvement in ROAS performance through data-driven insights, A/B test, and campaign optimization strategies Utilize Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to track, attribute, and analyze campaign performance Collaborate closely with the insights team to align on attribution models (including SKAdNetwork and multi-touch attribution) to optimize spend and maximize ROI Own end-to-end reporting and analysis of user acquisition campaigns, providing actionable insights to stakeholders Manage budgets effectively, forecasting spend and reallocating resources to maximize growth efficiency Work cross-functionally with Marketing, Monetization, and Insights team to ensure alignment and support for acquisition initiatives The skills you will need to be successful in the above: 4+ years of hands-on experience in user acquisition, preferably in fast-paced industries such as gaming or crypto Proven success in scaling user acquisition through paid search, paid social, and referral programs across multiple markets Strong analytical skills with experience working alongside Insights team on attribution models and campaign measurement Expertise in major advertising platforms and tools, including Google Ads, Apple Search Ads, Facebook Ads Manager, and attribution platforms like Appsflyer or Adjust Excellent communication skills, with the ability to clearly present data insights and strategic recommendations Interview process: An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes Role-specific interview to discuss your skillset further in detail and to complete a live assessment Hiring Manager interview: A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. Panel interview – A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes What’s in it for you: Equity Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process. You can find it here.