Manager, 1:1 Communications Measurement & Growth
Description Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation at TELUS. Our vision is to reinvent how we engage with customers by delivering highly relevant messages on their preferred channels at the right moment to maximize sales, ROI, and operational efficiency, powered by automation and AI. Our team and what we’ll accomplish together As the Manager, 1:1 Communications Measurement & Growth, you will own the measurement and reporting discipline for 1:1 communications across channels. This role is focused on building the measurement foundation that drives channel effectiveness, incremental orders, and campaign ROI, and translating that intelligence into clear optimization decisions. You will report to the Director, Communications & Personalization and lead both direct reports and broader cross-functional team members. Success in this role will require deep measurement expertise, reporting fluency, strong business judgment, stakeholder management, and the ability to turn data into clear recommendations and actions. Here’s how Measurement Architecture & Reporting Discipline: Define and own the measurement framework for 1:1 communications, including the KPIs, reporting logic, data requirements, and performance views needed to assess full-funnel metrics, campaign ROI, and channel effectiveness. Ensure the team has the right metrics and measurement structure to support data-driven business decisions. Insight Leadership & Data-Driven Decision Making: Use reporting and analytics tools such as Looker and Tableau to interpret performance, guide reporting outputs, and help the team turn data into meaningful business insights. Provide leadership on how to read data, diagnose performance, identify opportunities, and translate findings into clear optimization actions ensuring every analysis surfaces a clear “so what.” Cross-Channel Performance Optimization: Lead the performance and optimization agenda for 1:1 communications across email, MMS/RCS, outbound calling, push notifications, and other channels. Monitor campaign, portfolio, and channel performance to identify where communications should be scaled, optimized, or paused - grounded in measurement and business value. Insight-Based Recommendations: Translate performance insights into clear recommendations on targeting, channel mix, journey design, customer experience, and expected business impact. Partner with Marketing and Channels stakeholders to ensure 1:1 communications are applied effectively across priority business initiatives. Team Leadership & Continuous Improvement: Lead direct reports and broader cross-functional team members involved in 1:1 campaign measurement, reporting, and optimization. Build a culture focused on measurement fluency, performance accountability, and the “so what” behind every initiative.
Qualifications
What you bring 8+ years of relevant experience in marketing measurement, reporting, analytics, CRM, lifecycle marketing, 1:1 communications, campaign optimization, or a related field Proven ability to own measurement end-to-end: defining how performance should be measured, what data is needed, and how results should be interpreted to drive decisions. Deep understanding of campaign measurement concepts including conversion, incrementality, campaign ROI, and channel attribution, with the ability to diagnose performance issues and identify opportunities. Strong reporting and data fluency, with hands-on experience in Looker, Tableau, or similar tools with the ability to guide the team in turning analysis into clear business insight. Strong understanding of 1:1 communications, lifecycle marketing, customer targeting, journey optimization, and cross-channel campaign execution. Strong stakeholder management, business judgment, and communication skills, with the ability to partner across Marketing, Channels, Product, Engineering, and Operations to influence prioritization and improve outcomes. Experience leading teams, pods/squads, or complex cross-functional initiatives. Ability to operate in ambiguity, build measurement structure, and move work forward in a fast-paced, performance-driven environment. Great-to-haves Experience in the telecommunications industry or another complex, cross-channel, data-rich, customer lifecycle-driven business. Experience working with CRM, lifecycle marketing, Base Management, campaign performance, or customer growth teams. Experience connecting marketing measurement with data infrastructure, targeting logic, journey orchestration, automation, and personalization capabilities. Experience using Looker, Tableau, or similar tools specifically in a marketing performance measurement context. Bachelor’s degree or similar post-secondary degree; an MBA or background in marketing analytics, strategy, consulting, or business transformation is highly valued What we give back to you A highly-engaged, dynamic and collaborative environment on a team that likes to have fun Opportunities for personal development through training, networking and career development An organization that actively supports you giving back to the community you live in A place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change and Initiate opportunity, and a Passion for growth Flexible work styles with the ability to work in and out of the office #LIREMOTE