Product Marketing Manager, Competitive Intelligence (Remote, EST/CST)
APPLICATION DEADLINE: Friday, February 27th at 5:00pm central time, we encourage you to apply if interested. We recognize that job searching can sometimes feel uncertain, and we want to be respectful of your time and interest. We're committed to providing updates after the review period and thank you in advance for considering M-Files as your next career opportunity. Who We Are M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business — connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. At M-Files, our Guiding Principles unite us across diverse cultures and personalities:
- Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
- Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
- Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.
To learn more about us we encourage you to visit our company page. To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work. Summary of the role: M-Files is seeking a hands-on Product Marketing Manager to lead Competitive Intelligence, with a strong focus on AI-driven capabilities and market positioning. This role will play a critical part in identifying competitive opportunities and risks as well as closing competitive gaps, particularly in AI, and ensuring we effectively position M-Files in a rapidly evolving market. This is a high-visibility role with impact across Product, Sales, and Executive leadership. The ideal candidate has 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or a related field. Familiarity with DMS/ECM software (including from a Services or customer-facing role) is highly valued. Why This Role Matters As AI rapidly reshapes the information management landscape, M-Files is sharpening its competitive edge with proactive market monitoring. This role will:
- Identify where competitors are advancing in AI and adjacent capabilities
- Inform product roadmap decisions with structured competitive insights
- Enable Sales with clear, actionable competitive positioning
- Provide visibility to leadership on evolving market threats and opportunities
Core Responsibilities Competitive Intelligence Leadership
- Developing and maintaining a structured competitive intelligence program including win/loss
- Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies
- Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files
- Delivering clear, actionable insights to product management, go-to-market teams and leadership
AI-Focused Market Analysis
- Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management
- Identifying competitive gaps and opportunities aligned with Board-level priorities
- Partnering with Product Management to translate findings into roadmap recommendations
Sales Enablement
- Creating and maintaining battlecards, objection-handling guides, and competitive messaging
- Supporting Sales with deal-specific competitive insights when needed
- Conducting internal training sessions to improve competitive fluency
Cross-Functional Collaboration
- Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics
- Ensuring messaging reflects current product capabilities and roadmap direction
- Sharing structured insights with leadership on competitive risks and opportunities