[Remote] Senior Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. 8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. We're looking for a Senior Paid Media Manager to own the strategy, execution, and optimization of 8x8's global paid media program, turning budget into qualified demand across various platforms.

Responsibilities

• Own the playbook. Build and execute the global paid media strategy across search, social, display, ABM, and retargeting — aligned to MQL, pipeline, and CAC targets
• Allocate the budget. Manage a multi-million dollar annual paid media budget. Set channel mix, forecast performance, and reallocate fast when the data tells you to
• Drive the engine. Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Influ2, Demandbase/6sense, Bing, Reddit, YouTube, and programmatic display partners
• Power ABM. Partner with Campaigns and Sales to run 1:1 and 1:few ABM motions targeting our top 500 accounts across CCaaS, UCaaS, and CPaaS segments
• Test relentlessly. Design and run A/B and multivariate tests on creative, audiences, bidding, and landing pages. Document wins, share losses, and turn both into the next test
• Measure what matters. Build dashboards in Tableau and Salesforce that connect spend to pipeline. Report weekly on CPL, CPMQL, CPO, ROAS, and pipeline efficiency — and tell the story behind the numbers
• Partner across the org. Brief Web Strategy on landing page needs, work with Brand on creative, sync with PMM on messaging, and keep the SDR/AE teams in the loop on what's coming through the funnel
• Manage agencies and vendors. Hold our paid media agency, programmatic partners, and platform reps accountable to performance, transparency, and timelines
• Bring fresh thinking. Stay ahead of the curve on generative AI ad tools, signal-based targeting, privacy-first measurement, and emerging channels. Pitch what's next

Skills

• 7+ years of B2B paid media experience, ideally in SaaS, enterprise software, or CCaaS/UCaaS
• Deep hands-on expertise across Google Ads, LinkedIn Ads, Influ2, and programmatic platforms. You've personally built campaigns — not just briefed them
• A proven track record managing Multi-millions in annual paid media spend with clear pipeline outcomes
• Strong analytical chops. Comfortable in Salesforce, Tableau, GA4, and a marketing automation platform (Marketo preferred)
• Fluency with attribution models — first-touch, multi-touch, MMM — and a point of view on which one to use when
• Experience supporting an ABM motion (Demandbase or 6sense) and integrating intent signals into paid targeting
• Sharp writing instincts. You can edit a headline down to nine words without losing the punch
• A bias for action. You'd rather ship, learn, and iterate than wait for a perfect plan
• Bachelor's degree or equivalent practical experience
• Experience marketing to IT, CX, or contact center buyers
• Familiarity with the 8x8 product portfolio — Contact Center, UCaaS, CPaaS, Engage, or 8x8 for Microsoft Teams
• Hands-on use of AI-powered ad platforms (Performance Max, Advantage+, Google AI Max)
• Past life in an agency or at a high-growth scale-up
• Built or scaled a partner/channel co-marketing paid program

Benefits

• Discretionary merit increases
• Bonus
• Stock
• Sales variable compensation incentives based on the terms of the plan and the employee’s role
• Reasonable accommodation to individuals with disabilities in accordance with applicable laws

Company Overview