[Remote] Social Media Content Creator
Note: The job is a remote job and is open to candidates in USA. Vera Bradley is a company focused on creating stylish and functional products. They are seeking a Social Media Content Creator who will be responsible for producing engaging content across various social media platforms, particularly Instagram and TikTok, while executing the social strategy and collaborating with cross-functional teams.
Responsibilities
- Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels
- Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling
- Execute against the content calendar with timely, on-brand delivery of assets
- Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed
- Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches)
- Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation
- Identify opportunities for reactive and real-time content that drives relevance and engagement
- Continuously test and evolve content formats based on performance and platform best practices
- Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content
- Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling
- Organize and maintain content libraries to support ongoing and future needs
- Apply performance insights and engagement trends to inform and improve creative output
- Contribute ideas that support audience growth, engagement, and brand relevance
Skills
- Bachelor's degree in design, marketing, communications, or a related field preferred
- 1+ years of experience in social-first content creation within fashion, lifestyle, or consumer brands
- Portfolio showcasing platform-specific content across Instagram and TikTok (required for application)
- Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, or similar)
- Deep understanding of platform behaviors, trends, and content formats
- Strong creative instincts, attention to detail, and ability to work in a fast-paced environment
- Excellent organization and follow through skills
- Ability to work with minimal direction, showing strong initiative
- Excellent interpersonal, written and verbal communication skills including presentation skills
- Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact, and resourcefulness
- Strong team player
- Comfortability being on camera and representing the brand in content is a plus
Benefits
- Medical plan options including both a HDHP/HSA plan and a PPO plan
- Dental
- Vision
- Flexible spending accounts
- Employer provided 2X your salary in life insurance
- Accidental Death and Disability insurance
- Voluntary life insurance for you, your spouse and your children
- Short-term disability
- Long-term disability
- 401k with generous company match, immediate vesting (age and service requirement)
- Strong line up of professionally managed funds
- Safe-harbor plan design
- Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
- 9 paid holidays a year
- Paid bereavement leave
- Voluntary Time Off
- Access to a variety of financial, physical, and mental wellness experts
- Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
- Opportunities for leadership development, skill development and career advancement
- Generous employee discount on Vera Bradley products
- Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac
Company Overview