Staff Product Manager - Emerging Products (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

As Lead Product Manager, Emerging Products, you’ll own the end-to-end strategy, execution, and GTM engine for a high-priority growth vertical. You will be tasked with making therapy referrals instantaneous & reliable, navigating the strategic J-curve, intentionally absorbing early-stage complexity, and making high-conviction bets to prove the model before architecting a repeatable, scalable growth machine. Your scope includes:

• Product strategy and execution
• Go-to-market engine and repeatable growth playbooks
• Cross-functional alignment across Sales, Ops, Engineering, Data, Marketing, and Design
• Roadmap ownership and prioritization

This is a highly cross-functional role requiring close partnership with Sales, Operations, Engineering, and Marketing. Success requires strong business judgement, comfort with ambiguity, and the ability to drive strategic direction, not just execution.

Required Qualifications

• 7+ years of product management or equivalent experience (minimum 4-5 years direct PM experience)
• Proven success delivering business impact through complex, cross-functional launches where you were the key driver
• Ability to build business cases, define success metrics, and communicate ROI
• Track record of driving material impact on a product's or business unit's strategic direction beyond execution

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Experience with B2B2C business models
• Experience working closely with sales organizations to drive shared outcomes
• Experience launching 0 to 1 products, finding product-market fit, or partially owning a P&L
• Experience in regulated environments
• Experience building repeatable, scalable partner motions: onboarding frameworks, success metrics, and lifecycle management

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Our team We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.